Artificial intelligence (Ai) marketing is the single most important technological innovation shaping the future of all the industries today, and artificial intelligent advertising is among them google ads advertising. The immediate advantage of AI-based advertising is it takes all hard work out of the advertisers, beginning from strategic planning, budget allocation, to finalization, and free them up to concentrate on other strategic tasks.
It is an increasingly important part of any successful marketing strategy and has the potential to change the way people interact with brands and the way they buy. However, despite its promising potential, there are still many issues that surround this technology that needs to be carefully evaluated. We shall discuss the issues below and we shall attempt to provide the best possible advice on how to use these new concepts for your advertising.
The first and foremost issue that needs to be properly addressed is the creation of effective databases and foot traffic estimations. The challenge that arises is how to determine the right people for your product or service and get them the right kind of attention and the right amount of exposure. Many large companies have already developed highly efficient systems that help them fine tune their advertising strategies by carefully observing and profiling the right kind of customer behavior, which then enables them to fine tune their plans accordingly. IBM’s recent acquisition of Sanoma is an example of how IBM was able to do just that. In the case of IBM, they acquired Sanoma Healthcare, a company that provides a fully integrated platform for healthcare information management and analytics and marketing, customer care and data mining companies that works closely with IBM Technology, Cognitive Computing, digital media and big data.
Another issue is the process of segmentation. Segmentation is used to provide the advertisers with a clear picture of who buys a particular product segment, what they are looking for, how much they spend, where they spend and which product segment they might be interested in purchasing more of. The process of segmentation is also an important factor when it comes to controlling costs as it enables the advertiser to allocate resources efficiently. Data points are important for a successful campaign, but often hard to come by when it comes to large, integrated advertising programs such as an IAB campaign. The use of dashboards to provide data points and relevant indicators to the advertisers allows a company to segment its customer base very effectively.